Luana Lavecchia is an institutional relations professional specializing in technology, media, and telecommunications. For several years, she worked for Italy's leading public affairs consulting firm, Cattaneo Zanetto Pomposo & Co., where she collaborated with Italian and global companies in defining their external relations strategies, specializing in crisis and reputation management scenarios. Since 2022, she has been responsible for TikTok's institutional relations for Italy and Southeast Europe. Always passionate about technology and policy design, she holds an Executive Master's degree in Digital Entrepreneurship, Business, and Innovation.