Gianluca Guasti was born in Empoli, in the province of Florence, on November 29, 1975. After studying science, he specialized in humanities. He is currently married and has a 28-year-old son. He began his professional career in the ICT sector at Computer Gross in 1997 as Web Manager, responsible for launching Computer Gross's first WWW portal. In 2001, he took on the role of Marketing Director at Computer Gross, focusing on channel development and demand generation. In 2013, he joined the Board of Directors of Computer Gross and in 2017 was appointed Managing Director of Business a Valore.